Killer Web content : make the sale, deliver the service, build the brand /

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Written by an internationally acclaimed specialist in this field, the book provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGovern, Gerry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : A. & C. Black, 2006.
Temas:
Internet marketing.
Web site development.
Internet
Marketing sur Internet.
Sites Web > Développement.
Sales & marketing.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments
  • Part 1. The theory. 1. Do you have the killer instinct?
  • 2. Why less is more
  • 3. Why content is not king
  • Part 2. The practice. 4. Why you need to ban "users"
  • 5. Killer web content's "six Cs"
  • 6. Carewords : the keys to action
  • 7. Killer headings and summaries
  • 8. To blog or not to blog?
  • 9. Search : how to get found
  • 10. Case study
  • Part 3. The boring (but important) stuff. 11. Researching for the killer web content
  • 12. The importance of being organized
  • 13. Collaboratively created content rocks
  • A final word. 14. Your words are powerful things
  • Appendices
  • Index.

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