Media messages and public health : a decisions approach to content analysis /

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jordan, Amy B. (Amy Beth)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2009.
Colección:Communication series. Applied communication.
Temas:
Mass media in health education.
Content analysis (Communication)
Health behavior.
Communication in medicine.
Health education.
Mass media.
Health attitudes.
Health promotion.
Health Education
Mass Media
Attitude to Health
Health Behavior
Health Promotion
Information Dissemination > methods
Médias en éducation sanitaire.
Analyse de contenu (Communication)
Habitudes sanitaires.
Communication en médecine.
Éducation sanitaire.
Médias.
Attitudes à l'égard de la santé.
Promotion de la santé.
subject analysis.
mass media.
HEALTH & FITNESS > Health Care Issues.
MEDICAL > Public Health.
MEDICAL > Health Policy.
HEALTH & FITNESS > Diseases > General.
MEDICAL > Diseases.
MEDICAL > Health Care Delivery.
Mass media
Health promotion
Health education
Health attitudes
Communication in medicine
Health behavior
Mass media in health education
Gesundheitserziehung
Gesundheitsverhalten
Massenmedien
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein
  • Linking content analysis and media effects research / Dale Kunkel
  • Defining and measuring key content variables / W. James Potter
  • Sampling and content analysis : an overview of the issues / Amy B. Jordan and Jennifer Manganello
  • Reliability for content analysis / Kimberly A. Neuendorf
  • Research ethics in content analysis / Nancy Signorielli
  • Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin
  • Sexually explicit content viewed by teens on the Internet / Laura F. Salazar [and others]
  • (De)coding television's representation of sexuality : beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah L. Tolman
  • Linking media content to media effects : the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu
  • Health messages on prime-time television : a longitudinal content analysis / Sheila T. Murphy [and others]
  • Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin
  • Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith
  • Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel
  • Advancing the science of content analysis / Amy B. Jordan [and others].

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