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|a Media messages and public health :
|b a decisions approach to content analysis /
|c edited by Amy B. Jordan [and others].
|
260 |
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|a New York :
|b Routledge,
|c 2009.
|
300 |
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|a 1 online resource (xvii, 270 pages) :
|b illustrations
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|a Communication series. Applied communication
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504 |
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|a Includes bibliographical references and indexes.
|
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|a Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the Internet / Laura F. Salazar [and others] -- (De)coding television's representation of sexuality : beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah L. Tolman -- Linking media content to media effects : the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime-time television : a longitudinal content analysis / Sheila T. Murphy [and others] -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan [and others].
|
588 |
0 |
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|a Print version record.
|
520 |
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|a Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes:Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of cont.
|
546 |
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|a English.
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
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0 |
|a Mass media in health education.
|
650 |
|
0 |
|a Content analysis (Communication)
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650 |
|
0 |
|a Health behavior.
|
650 |
|
0 |
|a Communication in medicine.
|
650 |
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|a Health education.
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650 |
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0 |
|a Mass media.
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650 |
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0 |
|a Health attitudes.
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650 |
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|a Health promotion.
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650 |
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2 |
|a Health Education
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650 |
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|a Mass Media
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|x methods
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|a Médias en éducation sanitaire.
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|a Analyse de contenu (Communication)
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|a Habitudes sanitaires.
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|a Communication en médecine.
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|a Éducation sanitaire.
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|a Promotion de la santé.
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|a Jordan, Amy B.
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|i Print version:
|t Media messages and public health.
|d New York : Routledge, 2009
|z 9780805860245
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|a Communication series.
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