PR : fifty years in the field /

In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Donoghue, Jack, 1916-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto [Ont.] : Dundurn Press, 1993.
Temas:
Donoghue, Jack, > 1916-
Public relations > Canada > Biography.
Relations publiques > Canada > Biographies.
BIOGRAPHY & AUTOBIOGRAPHY > General.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Canada
Public relations.
Canada.
e-books.
autobiographies (literary works)
Autobiographies
Biographies
Autobiographies.
Biographies.
Livres numériques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword; Preface; Acknowledgements; PART ONE: The Military; Chapter One: History; Chapter Two: Exercise Muskox; Chapter Three: The Hong Kong Courts Martial; Chapter Four: Redramp; Chapter Five: Manitoba's 1953 Polio Epidemic; Chapter Six: Germany; Chapter Seven: Nigeria; Chapter Eight: PR and Royalty; PART TWO: The Public Sector; Chapter Nine: Information Canada; Chapter Ten: Farewell to Arms
  • Now, the Public Service; Chapter Eleven: Hudson 70; PART THREE: The Private Sector; Chapter Twelve: A Park for All Seasons; Chapter Thirteen: Alberta Nurses' Strike, 1977.

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