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PR : fifty years in the field /
In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto [Ont.] :
Dundurn Press,
1993.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Donoghue, Jack, |d 1916- | |
| 245 | 1 | 0 | |a PR : |b fifty years in the field / |c Jack Donoghue. |
| 260 | |a Toronto [Ont.] : |b Dundurn Press, |c 1993. | ||
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| 505 | 0 | |a Foreword; Preface; Acknowledgements; PART ONE: The Military; Chapter One: History; Chapter Two: Exercise Muskox; Chapter Three: The Hong Kong Courts Martial; Chapter Four: Redramp; Chapter Five: Manitoba's 1953 Polio Epidemic; Chapter Six: Germany; Chapter Seven: Nigeria; Chapter Eight: PR and Royalty; PART TWO: The Public Sector; Chapter Nine: Information Canada; Chapter Ten: Farewell to Arms -- Now, the Public Service; Chapter Eleven: Hudson 70; PART THREE: The Private Sector; Chapter Twelve: A Park for All Seasons; Chapter Thirteen: Alberta Nurses' Strike, 1977. | |
| 520 | |a In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes. | ||
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