PR : fifty years in the field /

In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Donoghue, Jack, 1916-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto [Ont.] : Dundurn Press, 1993.
Temas:
Donoghue, Jack, > 1916-
Public relations > Canada > Biography.
Relations publiques > Canada > Biographies.
BIOGRAPHY & AUTOBIOGRAPHY > General.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Canada
Public relations.
Canada.
e-books.
autobiographies (literary works)
Autobiographies
Biographies
Autobiographies.
Biographies.
Livres numériques.
Acceso en línea:Texto completo
Descripción
Sumario:In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes.
Descripción Física:1 online resource (x, 188 pages) : illustrations, portraits
ISBN:9781554882687
1554882680
9781459714434
1459714431
1281962163
9781281962164
9786611962166
6611962166

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