Political communication in a new era : a cross-national perspective /

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"This book seeks to provide readers with a cross-national perpective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how l...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: International Political Science Association. Political Communication Research Committee
Otros Autores: Maarek, Philippe J., Wolfsfeld, Gadi
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2003.
Colección:Routledge research in cultural and media studies ; 10.
Temas:
Advertising, Political.
Communication in politics.
Internet > Political aspects.
Mass media > Political aspects.
Publicité politique.
Communication politique.
Internet > Aspect politique.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Elections.
Advertising, Political
Communication in politics
Internet > Political aspects
Mass media > Political aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Gathering and disseminating political information in the new era
  • pt. 2. Exploiting political communication in the new era.

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