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Advertising account planning : a practical guide /
Covers the critical role of the account planner in advertising. This work follows the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring su...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
©2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Covers the critical role of the account planner in advertising. This work follows the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success. |
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| Descripción Física: | 1 online resource (viii, 156 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780765622099 0765622092 1280912790 9781280912795 |