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Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS /

The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Swanepoel, Piet, 1937-, Hoeken, J. A. L. (Johannes Anna Lambertus), 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2008.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Adapting health communication to cultural needs :  |b optimizing documents in South-African health communication on HIV and AIDS /  |c edited by Piet Swanepoel, Hans Hoeken. 
260 |a Amsterdam ;  |a Philadelphia :  |b John Benjamins Pub. Co.,  |c ©2008. 
300 |a 1 online resource (178 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Optimizing health communication in South Africa : an introduction / Hans Hoeken and Piet Swanepoel -- Planned development of culturally sensitive health promotion programs : an intervention mapping approach / Madelief G.B.C. Bertens [and others] -- Creating a climate of safer sex : making efficacious action plausible / Gary R. Pettey and Richard M. Perloff -- The integrative model of behavioral prediction and message-based HIV prevention / Marco Yzer -- Health education in action in southern Africa : Soul City / Sue Goldstein, Harriet Perlman, and Caroline Jan Smith -- Promoting VCT among South African students : are we missing the message? / Piet Swanepoel [and others] -- Cultural differences in the perceptions of fear and efficacy in South Africa / Carel Jansen [and others] -- The effect of language style in message-based HIV prevention / Elvis Saal -- Visual health communication : why and how do literate and low literate South Africans differ in their understanding of visual health messages? / Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt. 
520 |a The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience's characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, w. 
588 0 |a Print version record. 
546 |a English. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a AIDS (Disease)  |z South Africa  |x Prevention. 
650 0 |a HIV infections  |z South Africa  |x Prevention. 
650 0 |a Communication in medicine  |z South Africa. 
650 0 |a Intercultural communication  |z South Africa. 
650 0 |a Health education  |z South Africa. 
650 0 |a Communication. 
650 0 |a Manners and customs. 
650 1 2 |a HIV Infections  |x prevention & control 
650 2 2 |a Communication 
650 2 2 |a Cultural Characteristics 
650 2 2 |a Cultural Competency 
650 2 2 |a Health Promotion  |x methods 
651 2 |a South Africa 
650 6 |a Sida  |z Afrique du Sud  |x Prévention. 
650 6 |a Infections à VIH  |z Afrique du Sud  |x Prévention. 
650 6 |a Communication en médecine  |z Afrique du Sud. 
650 6 |a Éducation sanitaire  |z Afrique du Sud. 
650 6 |a Communication. 
650 6 |a Mœurs et coutumes. 
650 7 |a MEDICAL  |x AIDS & HIV.  |2 bisacsh 
650 7 |a HEALTH & FITNESS  |x Diseases  |x AIDS & HIV.  |2 bisacsh 
650 7 |a Manners and customs.  |2 fast  |0 (OCoLC)fst01007815 
650 7 |a Communication.  |2 fast  |0 (OCoLC)fst00869952 
650 7 |a AIDS (Disease)  |x Prevention.  |2 fast  |0 (OCoLC)fst00793908 
650 7 |a Communication in medicine.  |2 fast  |0 (OCoLC)fst00870205 
650 7 |a Health education.  |2 fast  |0 (OCoLC)fst00952878 
650 7 |a HIV infections  |x Prevention.  |2 fast  |0 (OCoLC)fst00949895 
650 7 |a Intercultural communication.  |2 fast  |0 (OCoLC)fst00976084 
651 7 |a South Africa.  |2 fast  |0 (OCoLC)fst01204616 
700 1 |a Swanepoel, Piet,  |d 1937- 
700 1 |a Hoeken, J. A. L.  |q (Johannes Anna Lambertus),  |d 1965- 
776 0 8 |i Print version:  |t Adapting health communication to cultural needs.  |d Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2008  |z 9789027232472  |z 9027232474  |w (DLC) 2008018019  |w (OCoLC)226279590 
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