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Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS /
The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
John Benjamins Pub. Co.,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience's characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, w. |
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| Descripción Física: | 1 online resource (178 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9789027290106 9027290105 9027232474 9789027232472 1282105116 9781282105119 9786612105111 6612105119 |