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Writing marketing : literary lessons from academic authorities /
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
SAGE,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Brown, Stephen, |d 1955 March 23- | |
| 245 | 1 | 0 | |a Writing marketing : |b literary lessons from academic authorities / |c Stephen Brown. |
| 260 | |a London : |b SAGE, |c 2005. | ||
| 300 | |a 1 online resource (265 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. | |
| 505 | 0 | |a The ABCs of writing marketing -- The antinomies of Theodore Levitt -- the spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown. | |
| 505 | 0 | 0 | |t The ABCs of Writing Marketing -- |t The Antinomies of Theodore Levitt -- |t The Spectres of Philip Kotler -- |t The Deconstruction of Shelby D. Hunt -- |t The Biopoetics of Wroe Alderson -- |t The Anxieties of Morris Holbrook -- |t The 3Rs of Marketing Writing -- |t The Appendix of Stephen Brown. |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
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| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Business report writing. | |
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| 650 | 6 | |a Marketing. | |
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| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
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| 650 | 7 | |a Correspondance commerciale. |2 ram | |
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