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Writing marketing : literary lessons from academic authorities /
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
SAGE,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. |
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| Descripción Física: | 1 online resource (265 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781847871107 1847871100 9781446211823 1446211827 1281251755 9781281251756 9786611251758 6611251758 |