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The art & craft of case writing /

A practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. It is suitable for those conducting case research in business or the social sciences - whether experienced or novice. It also includes skills for writing both teaching case...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Naumes, William
Otros Autores: Naumes, Margaret J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2006.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The art & craft of case writing /  |c William Naumes and Margaret J. Naumes. 
246 3 0 |a Art and craft of case writing 
250 |a 2nd ed. 
260 |a Armonk, N.Y. :  |b M.E. Sharpe,  |c ©2006. 
300 |a 1 online resource (xxiii, 271 pages) 
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504 |a Includes bibliographical references. 
520 |a A practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. It is suitable for those conducting case research in business or the social sciences - whether experienced or novice. It also includes skills for writing both teaching cases and research cases. 
505 0 |a List of Exhibits; Preface; Prologue: The Power of Storytelling; MESSAGE; DETAILS; STYLE; CASES; 1 What Is a Case and Why Write One?; DEFINITION OF A CASE; How Students Learn; Case Types; A Real Situation; Facts, Not Opinion; Research as Anthropology; REASONS FOR WRITING A CASE; Gap Analysis; Serendipity; Writing to Learn; SUMMARY AND CONCLUSIONS; 2 Objectives-Key to the Case; WHAT SKILLS/THEORIES DO YOU WANT TO DEVELOP?; Marzano-The Thinking Process; Bloom's Taxonomies; Fink's Taxonomy of Significant Learning; CASE CHARACTERISTICS AND EDUCATIONAL OBJECTIVES; Educational Objective. 
505 8 |a Data Dimensions, Analytical Methods, and Value DimensionsTYPES OF CASES; Descriptive Cases and Other Story Problems; Evaluative Cases; Decision-Focus Cases; Research Cases; A PRACTICE SESSION; SUMMARY AND CONCLUSIONS; 3 Finding a Case Site and Gathering Data; IDENTIFYING POTENTIAL CASE SITES; Students as Resources; Family and Friends as Resources; Alumni as Resources; Consortia and Research Groups; Published Sources; Consulting Contacts; THE FIELD RESEARCH PROCESS; Making Contact; Gaining Access; Releases and Promises; Case Disguises; GATHERING DATA; Preliminary Preparation. 
505 8 |a The Interviewing ProcessTriangulating; AUTHORIZATION FOR RELEASE; LIBRARY CASES; IN CONCLUSION; 4 Research Cases; BACKGROUND; ADVANTAGES AND DISADVANTAGES OF CASE RESEARCH; METHODOLOGY; INSTITUTIONAL REVIEW BOARDS; USES; Hypothesis Development; Hypothesis Testing; PREPARATION; PRESENTATION STYLE; A RESEARCH CASE EXAMPLE; CASE RESEARCH TO CASE TEACHING: THE UNBROKEN CIRCLE; SUMMARY AND CONCLUSIONS; 5 The Instructor's Manual, Part 1; THE IMPORTANCE OF AN INSTRUCTOR'S MANUAL; WHO SHOULD WRITE THE CASE NOTE?; A QUICK OUTLINE OF A TYPICAL INSTRUCTOR'S MANUAL; OBJECTIVES OF THE CASE; CASE SUMMARY. 
505 8 |a BASIC PEDAGOGYKEY ISSUES OF THE CASE-"STUDENT TAKE-AWAYS"; THEORETICAL LINKS; QUESTIONS FOR STUDENT PREPARATION AND DISCUSSION; METHODOLOGY; THE PRACTICE SESSION; SUMMARY AND CONCLUSIONS; 6 Organizing the Case; LENGTH AND STRAIGHTFORWARDNESS; Selection of Facts; Appropriate Length; "Red Herrings" and Extra Information; Missing Information; Students as Case Writers; "THE HOOK"; To Direct the Student or Not?; Alternative Beginnings; CASE ORGANIZATION; Appropriate Style; Point of View; Ending the Case; TONE AND TENSE; Objectivity; Inserting References; Past Tense; THE PRACTICE SESSION. 
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