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Managing quality cultural tourism /
"Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1995.
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| Colección: | Heritage.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned." "This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some of the important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenter and the cultural site." "Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in the tourism and heritage industries."--Jacket |
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| Descripción Física: | 1 online resource (xi, 127 pages) |
| Bibliografía: | Includes bibliographical references (pages 121-123) and index. |
| ISBN: | 0203424239 0203301757 9780203301753 9780203424230 9780415099851 0415099854 9786610137800 6610137803 1134856989 9781134856985 1134856970 9781134856978 1280137800 9781280137808 |