Reaching the interactive customer : integrated services for the digital world /

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see�...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tomsen, Mai-lan
Otros Autores: Faith, Ron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK ; New York, NY : Cambridge University Press, 2003.
Temas:
Customer services > Communication systems.
Interactive computer systems.
Internet marketing.
Service à la clientèle > Systèmes de communication.
Systèmes conversationnels (Informatique)
Marketing sur Internet.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Customer services > Communication systems
Interactive computer systems
Internet marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Permeation of the Information Age
  • 2. Interactive Devices
  • 3. Interactive Audio
  • 4. Visual Evolution
  • 5. Monitoring through Devices
  • 6. Balancing Act
  • 7. Targeting the Interactive Consumer.

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