Reaching the interactive customer : integrated services for the digital world /
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Tomsen, Mai-lan |
Otros Autores: | Faith, Ron |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge, UK ; New York, NY :
Cambridge University Press,
2003.
|
Temas: | |
Acceso en línea: | Texto completo |
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