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Reaching the interactive customer : integrated services for the digital world /
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see�...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK ; New York, NY :
Cambridge University Press,
2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Tomsen, Mai-lan. | |
| 245 | 1 | 0 | |a Reaching the interactive customer : |b integrated services for the digital world / |c Mai-lan Tomsen, Ron Faith. |
| 260 | |a Cambridge, UK ; |a New York, NY : |b Cambridge University Press, |c 2003. | ||
| 300 | |a 1 online resource (166 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 157-158) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions. | ||
| 505 | 0 | |a 1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Customer services |x Communication systems. | |
| 650 | 0 | |a Interactive computer systems. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Service à la clientèle |x Systèmes de communication. | |
| 650 | 6 | |a Systèmes conversationnels (Informatique) | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 0 | 7 | |a Interactive computer systems. |2 cct |
| 650 | 0 | 7 | |a Internet marketing. |2 cct |
| 650 | 0 | 7 | |a Customer services |x Communication systems. |2 cct |
| 650 | 7 | |a Customer services |x Communication systems |2 fast | |
| 650 | 7 | |a Interactive computer systems |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 700 | 1 | |a Faith, Ron. | |
| 776 | 0 | 8 | |i Print version: |a Tomsen, Mai-lan. |t Reaching the interactive customer. |d Cambridge, UK ; New York, NY : Cambridge University Press, 2003 |w (DLC) 2002031408 |
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