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Reaching the interactive customer : integrated services for the digital world /
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see�...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK ; New York, NY :
Cambridge University Press,
2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions. |
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| Descripción Física: | 1 online resource (166 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 157-158) and index. |
| ISBN: | 0511078323 9780511078323 0511075219 9780511075216 9780511547072 0511547072 9780521816700 052181670X 128042009X 9781280420092 9786610420094 6610420092 |