Wireless data services : technologies, business models and global markets /
Despite phenomenal global growth, wireless technologies have progressed very differently in different territories. With the help of examples, case studies and interviews with industry luminaries, the authors identify key factors behind the success or failure of different strategies and provide insig...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge, UK ; New York :
Cambridge University Press,
2003.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half-title; Title; Copyright; Dedication; Contents; Figures; About the authors; Foreword; Acknowledgements; Abbreviations; 1 Introduction; 2 The impact of globalization; 3 Adoption trends and analysis by region; 4 Subscriber needs and expectations; 5 The wireless value chain; 6 Global wireless technologies: systems and architectures; 7 Global wireless technologies: network, access, and software; 8 Business models and strategies; 9 Business issues and challenges; 10 Technology issues and challenges; 11 Case studies; 12 Perspectives.