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The economics of franchising /
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Blair, Roger D. | |
| 245 | 1 | 4 | |a The economics of franchising / |c Roger D. Blair, Francine Lafontaine. |
| 260 | |a Cambridge : |b Cambridge University Press, |c 2005. | ||
| 300 | |a 1 online resource (xii, 338 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index. | |
| 520 | |a This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Franchises (Retail trade) | |
| 650 | 6 | |a Concessions (Commerce de détail) | |
| 650 | 7 | |a franchises. |2 aat | |
| 650 | 7 | |a Franchises (Retail trade) |2 fast | |
| 650 | 1 | 7 | |a Franchising. |2 gtt |
| 700 | 1 | |a Lafontaine, Francine. | |
| 776 | 0 | 8 | |i Print version: |a Blair, Roger D. |t Economics of franchising. |d Cambridge : Cambridge University Press, 2005 |w (DLC) 2004055147 |
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