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Strategic alliances as social facts : business, biotechnology, and intellectual history /

"How can we explain a proliferation of alliances when the probability of failure is higher than success? And why have we emphasized their order, manageability and predictability whilst acknowledging that they tend to be experienced as messy, politically charged and unpredictable? Mark de Rond,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rond, Mark de
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2003.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Strategic alliances as social facts :  |b business, biotechnology, and intellectual history /  |c Mark de Rond. 
260 |a Cambridge ;  |a New York :  |b Cambridge University Press,  |c 2003. 
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505 0 |a Paradoxes of alliance life -- The context of drug discovery -- Through the looking glass 1: Rummidgen and Plethora -- Through the looking glass 2: Cambiogen and Plethora -- Through the looking glass 3: Bionatura and Pflegum Courtal -- Putting two and two together: revisiting theory and practice -- Strategy, structure, and structuration: the general in the particular -- The hedgehog and the fox: the particular in the general -- The legitimacy of messiness. 
520 |a "How can we explain a proliferation of alliances when the probability of failure is higher than success? And why have we emphasized their order, manageability and predictability whilst acknowledging that they tend to be experienced as messy, politically charged and unpredictable? Mark de Rond, in this provocative book, sets out to address such paradoxes. In contrast to the usual economic, financial and managerial perspectives, de Rond, instead, emphasizes their social character and the importance of the individuals involved in them. Based on in-depth case studies of three major biotechnology alliances, he suggests that we need theories to explain idiosyncrasy as well as social order. He argues that such theories must allow for social conduct to be active and self-directed but simultaneously inert and constrained, thus permitting voluntarism, determinism and serendipity alike to explain causation in alliance life. The book offers a highly original combination of insights from social theory and intellectual history with more mainstream strategic management and organizations literature. It is a refreshing and thought-provoking analysis that will appeal to the reflective practitioner and academic researcher alike."--Jacket. 
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