Trade marks and brands : an interdisciplinary critique /

A collection of essays examining the nature and function of trade marks and brands.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bently, Lionel, 1964-, Davis, Jennifer, Dr, Ginsburg, Jane C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK ; New York : Cambridge University Press, 2008.
Colección:Cambridge intellectual property and information law.
Temas:
Trademarks > Law and legislation.
Trademarks (International law)
Brand name products > Law and legislation.
Intellectual property (International law)
Marques de commerce (Droit international)
Propriété intellectuelle (Droit international)
LAW > Intellectual Property > Trademark.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently
  • The making of modern trade mark law : the UK, 1860-1914
  • a business history perspective / David M. Higgins
  • Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis
  • "See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark
  • a US perspective / Jane C. Ginsburg
  • 'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant
  • What linguistics can do for trademark law / Graeme B. Dinwoodie
  • Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder
  • 'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver
  • Trade mark style as a way of fixing things / Celia Lury
  • The irrational lightness of trade marks : a legal perspective / Catherine W. Ng
  • A law-and-economics perspective on trade marks / Andrew Griffiths
  • The economic rationale of trade marks : an economist's critique / Jonathan Aldred
  • Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda
  • An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence
  • An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach
  • Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson
  • Geographical indications : not all 'champagne and roses' / Bronwyn Parry
  • (Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee.

Ejemplares similares