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Trade marks and brands : an interdisciplinary critique /

A collection of essays examining the nature and function of trade marks and brands.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bently, Lionel, 1964-, Davis, Jennifer, Dr, Ginsburg, Jane C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK ; New York : Cambridge University Press, 2008.
Colección:Cambridge intellectual property and information law.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Trade marks and brands :  |b an interdisciplinary critique /  |c edited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg. 
260 |a Cambridge, UK ;  |a New York :  |b Cambridge University Press,  |c 2008. 
300 |a 1 online resource (xxxvi, 434 pages) 
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504 |a Includes bibliographical references (pages 398-422) and index. 
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520 |a A collection of essays examining the nature and function of trade marks and brands. 
505 0 |a The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently -- The making of modern trade mark law : the UK, 1860-1914 -- a business history perspective / David M. Higgins -- Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis -- "See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark -- a US perspective / Jane C. Ginsburg -- 'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant -- What linguistics can do for trademark law / Graeme B. Dinwoodie -- Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder -- 'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver -- Trade mark style as a way of fixing things / Celia Lury -- The irrational lightness of trade marks : a legal perspective / Catherine W. Ng -- A law-and-economics perspective on trade marks / Andrew Griffiths -- The economic rationale of trade marks : an economist's critique / Jonathan Aldred -- Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda -- An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence -- An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach -- Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson -- Geographical indications : not all 'champagne and roses' / Bronwyn Parry -- (Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee. 
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650 0 |a Trademarks (International law) 
650 0 |a Brand name products  |x Law and legislation. 
650 0 |a Intellectual property (International law) 
650 6 |a Marques de commerce (Droit international) 
650 6 |a Propriété intellectuelle (Droit international) 
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650 7 |a Intellectual property (International law)  |2 fast  |0 (OCoLC)fst00975795 
650 7 |a Trademarks (International law)  |2 fast  |0 (OCoLC)fst01153921 
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700 1 |a Bently, Lionel,  |d 1964- 
700 1 |a Davis, Jennifer,  |c Dr. 
700 1 |a Ginsburg, Jane C. 
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