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Branded customer service : the new competitive edge /

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The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Barlow, Janelle, 1943-
Otros Autores:	Stewart, Paul, 1966-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	San Francisco, CA : Berrett-Koehler, ©2004.
Edición:	1st ed.
Temas:	Customer services. Business names. Brand name products. Marketing & Sales. Commerce. Business & Economics. Service à la clientèle. Raison sociale. Produits de marque. BUSINESS & ECONOMICS > Customer Relations. Klantenservice. Merknamen. Branding
Acceso en línea:	Texto completo Texto completo

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