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|a UAMI
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|a Flowers, Paul W.
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|a Underdog advertising :
|b proven principles to compete and win against the giants in any industry /
|c Paul W. Flowers.
|
260 |
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|a Dallas, Tex. :
|b Brown Books,
|c ©2006.
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|a 1 online resource (x, 214 pages) :
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|a Includes bibliographical references and index.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
|
0 |
|a Advertising.
|
650 |
|
0 |
|a Advertising campaigns.
|
650 |
|
0 |
|a Marketing.
|
650 |
|
6 |
|a Campagnes publicitaires.
|
650 |
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6 |
|a Marketing.
|
650 |
|
7 |
|a advertising campaigns.
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|
7 |
|a marketing.
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|a BUSINESS & ECONOMICS
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|a Advertising campaigns
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650 |
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|a Marketing
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776 |
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8 |
|i Print version:
|a Flowers, Paul W.
|t Underdog advertising.
|d Dallas, Tex. : Brown Books, ©2006
|z 1933285222
|z 9781933285221
|w (DLC) 2005931296
|w (OCoLC)69903910
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