Persuasion across genres : a linguistic approach /

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Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion perv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Halmari, Helena, Virtanen, Tuija
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Pub., ©2005.
Colección:Pragmatics & beyond ; new ser. v. 130.
Temas:
Discourse analysis > Psychological aspects.
Persuasion (Psychology)
Literary form.
Intertextuality.
Genres littéraires.
Intertextualité.
REFERENCE.
LANGUAGE ARTS & DISCIPLINES > Vocabulary.
Discourse analysis > Psychological aspects
Intertextuality
Literary form
Overreding.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Persuasion Across Genres; Editorial page; Title page; LCC data; Table of contents; Acknowledgements; Part 1. Introduction; 1. Persuasion across genres; Part 2. Focusing on private and semipublic discourse; 2. Persuasion in business negotiations; Persuasion in judicial argumentation; Part 3. Focusing on public discourse; 4. In search of "successful'' political persuasion; 5. In a nutshell; 6. "Polls and surveys show''; Part 4. Theoretical considerations; 7. Persuasion as implicit anchoring; 8. Generic patterns in promotional discourse; Part 5. Concluding remarks.

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