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Persuasion across genres : a linguistic approach /

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion perv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Halmari, Helena, Virtanen, Tuija
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Pub., ©2005.
Colección:Pragmatics & beyond ; new ser. v. 130.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Persuasion across genres :  |b a linguistic approach /  |c edited by Helena Halmari, Tuija Virtanen. 
260 |a Amsterdam ;  |a Philadelphia :  |b John Benjamins Pub.,  |c ©2005. 
300 |a 1 online resource (viii, 257 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Pragmatics & beyond,  |x 0922-842X ;  |v new ser. v. 130 
504 |a Includes bibliographical references and indexes. 
505 0 |a Persuasion Across Genres; Editorial page; Title page; LCC data; Table of contents; Acknowledgements; Part 1. Introduction; 1. Persuasion across genres; Part 2. Focusing on private and semipublic discourse; 2. Persuasion in business negotiations; Persuasion in judicial argumentation; Part 3. Focusing on public discourse; 4. In search of "successful'' political persuasion; 5. In a nutshell; 6. "Polls and surveys show''; Part 4. Theoretical considerations; 7. Persuasion as implicit anchoring; 8. Generic patterns in promotional discourse; Part 5. Concluding remarks. 
520 |a Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay. This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualit. 
588 0 |a Print version record. 
546 |a English. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Discourse analysis  |x Psychological aspects. 
650 0 |a Persuasion (Psychology) 
650 0 |a Literary form. 
650 0 |a Intertextuality. 
650 6 |a Genres littéraires. 
650 6 |a Intertextualité. 
650 7 |a REFERENCE.  |2 bisacsh 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Vocabulary.  |2 bisacsh 
650 7 |a Discourse analysis  |x Psychological aspects  |2 fast 
650 7 |a Intertextuality  |2 fast 
650 7 |a Literary form  |2 fast 
650 7 |a Persuasion (Psychology)  |2 fast 
650 1 7 |a Overreding.  |2 gtt 
700 1 |a Halmari, Helena. 
700 1 |a Virtanen, Tuija. 
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830 0 |a Pragmatics & beyond ;  |v new ser. v. 130.  |x 0922-842X 
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