Guide to business planning /

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This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friend, Graham
Otros Autores: Zehle, Stefan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Economist in association with Profile Books, ©2004.
Colección:Economist books (Series)
Temas:
Business planning.
BUSINESS & ECONOMICS > Strategic Planning.
Electronic books.
Acceso en línea:Texto completo

MARC

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245 1 0 |a Guide to business planning /  |c Graham Friend and Stefan Zehle. 
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520 |a This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description. 
505 0 |a Preliminaries; Contents; 1 Introduction; 2 The business plan; 3 The business planning process; 4 Strategic planning; 5 Analysing the environment; 6 Analysing the firm; 7 Industry and competitor analysis; 8 Product and portfolio analysis; 9 SWOT analysis; 10 Generating strategic options; 11 Market analysis and strategy; 12 Market forecasting; 13 The operational plan; 14 Modelling the business; 15 Accounting principles; 16 Completing the financial statements; 17 Reviewing the financial statements; 18 Evaluating strategic options; 19 Funding issues; 20 Risk analysis. 
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