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Guide to business planning /

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friend, Graham
Otros Autores: Zehle, Stefan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Economist in association with Profile Books, ©2004.
Colección:Economist books (Series)
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Notas:At head of title: The Economist.
Descripción Física:1 online resource (281 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781847650191
1847650198
9786611031640
6611031642