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Perspectives on localization /
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
J. Benjamins Pub. Co.,
©2006.
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| Colección: | American Translators Association scholarly monograph series ;
v. 13. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companie. |
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| Descripción Física: | 1 online resource (vi, 356 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 343-345) and index. |
| ISBN: | 9789027293862 9027293864 9789027231895 9027231893 1282156152 9781282156159 |
| ISSN: | 0890-4111 ; |