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How to price : a guide to pricing techniques and yield management /
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques i...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. |
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| Descripción Física: | 1 online resource (xiv, 433 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 421-429) and index. |
| ISBN: | 9780511394676 0511394675 0511394020 9780511394027 9780511389122 0511389124 0511390718 9780511390715 9780511754005 0511754000 |