Retailing triumphs and blunders : victims of competition in the new age of marketing management /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Michman, Ronald D.
Otros Autores: Greco, Alan James, 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 1995.
Temas:
Retail trade > Management.
Retail trade > Decision making.
Commerce de détail > Gestion.
Commerce de détail > Prise de décision.
BUSINESS & ECONOMICS > Industries > Retailing.
Detailhandel.
Marketing.
Besliskunde.
Retail trades > Management
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Department stores : dinosaurs and champions
  • Mass retailers : gone are the days
  • The old five-and-dime : an endangered species
  • Supermarkets : competitive victims
  • Discounters : challengers and warriors
  • Speciality clothing stores : battling the giants
  • Home improvement centers : a new powerhouse
  • Hamburgers : gold in those hills
  • Hotels : adventures in lifestyle market segmentation
  • Credit cards : the plastic wars
  • In-home shopping : retailing without walls.

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