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Humor in advertising : a comprehensive analysis /
Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Gulas, Charles S., |d 1962- | |
| 245 | 1 | 0 | |a Humor in advertising : |b a comprehensive analysis / |c Charles S. Gulas and Marc G. Weinberger. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, Inc., |c ©2006. | ||
| 300 | |a 1 online resource (xiv, 240 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 207-224) and indexes. | ||
| 505 | 0 | |a History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Wit and humor in advertising. | |
| 650 | 6 | |a Humour dans la publicité. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Wit and humor in advertising |2 fast | |
| 700 | 1 | |a Weinberger, Marc G. | |
| 776 | 0 | 8 | |i Print version: |a Gulas, Charles S., 1962- |t Humor in advertising. |d Armonk, N.Y. : M.E. Sharpe, Inc., ©2006 |w (DLC) 2005017678 |
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