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The strategic use of stories in organizational communication and learning /

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gargiulo, Terrence L., 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2005.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frameworks: Introduction
  • A working model of stories
  • Organizational communication-broadcasting signals
  • Case study- Dreyer's Ice Cream
  • Organizational learning-building bridges
  • Case studies-DTE Energy & Jeff Bukantz
  • Interviews: Introduction to the interviews
  • Interview with Bernice Moore-CTB/McGraw Hill
  • Interview with Robert Kraska-DTE Energy
  • Interview with Sherrie Cornett-Dreyer's Ice Cream
  • Interview with Marty Fischer-Starbucks Coffee
  • Interview with Father Marus-Woodside Priory School
  • Competency map: Introduction to the competency map
  • The core
  • Process ring
  • Interaction ring
  • Summary
  • Appendix
  • Appendix A-Folk tale illustrating principles of active listening.