We interrupt this newscast : how to improve local news and win ratings, too /

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Rosenstiel, Tom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Cambridge University Press, 2007.
Temas:
Television broadcasting of news > United States.
Télévision > Émissions de nouvelles > États-Unis.
Téléjournaux > États-Unis.
LANGUAGE ARTS & DISCIPLINES > Journalism.
Television broadcasting of news
Televisie.
Nieuwsprogramma's.
Plaatselijk nieuws.
United States
Verenigde Staten.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half-title; Title; Copyright; Contents; Acknowledgments; 1 A Prologue: What This Book Is For; 2 The Knowledge Base; 3 ''I-Teams'' and ''Eye Candy'': The Reality of Local TV News; 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News; 5 The Magic Formula: How to Make TV That Viewers Will Watch; 6 Steps to Better Coverage; 7 Putting It All into Action: Techniques for Changing Newsroom Cultures; 8 The Road Ahead: The Future of Local TV News; APPENDIX A Design Team Members; APPENDIX B Quality Grading Criteria and Value Codes*

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