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|a UAMI
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|a We interrupt this newscast :
|b how to improve local news and win ratings, too /
|c Tom Rosenstiel [and others].
|
260 |
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|a New York :
|b Cambridge University Press,
|c 2007.
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300 |
|
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|a 1 online resource (ix, 231 pages) :
|b illustrations
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336 |
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|a text
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|a Includes bibliographical references (pages 221-223) and index.
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520 |
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|a The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.
|
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0 |
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|a Print version record.
|
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|a Cover; Half-title; Title; Copyright; Contents; Acknowledgments; 1 A Prologue: What This Book Is For; 2 The Knowledge Base; 3 ''I-Teams'' and ''Eye Candy'': The Reality of Local TV News; 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News; 5 The Magic Formula: How to Make TV That Viewers Will Watch; 6 Steps to Better Coverage; 7 Putting It All into Action: Techniques for Changing Newsroom Cultures; 8 The Road Ahead: The Future of Local TV News; APPENDIX A Design Team Members; APPENDIX B Quality Grading Criteria and Value Codes*
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|a English.
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|a Television broadcasting of news
|z United States.
|
650 |
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|a Télévision
|x Émissions de nouvelles
|z États-Unis.
|
650 |
|
6 |
|a Téléjournaux
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|
650 |
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|a LANGUAGE ARTS & DISCIPLINES
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|a Television broadcasting of news
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|a Plaatselijk nieuws.
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|a Verenigde Staten.
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700 |
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|a Rosenstiel, Tom.
|
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|i Print version:
|t We interrupt this newscast.
|d New York : Cambridge University Press, 2007
|w (DLC) 2006025896
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