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How voters decide : information processing during election campaigns /
"This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2006.
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| Colección: | Cambridge studies in public opinion and political psychology.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally defined."--Jacket |
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| Descripción Física: | 1 online resource (xvii, 344 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 313-333) and index. |
| ISBN: | 9780511226212 0511226217 0511225644 9780511225642 0511222998 9780511222993 051124262X 9780511242625 9780511791048 0511791046 1280567627 9781280567629 0511224338 9780511224331 9786610567621 661056762X 1107164702 9781107164703 0511225008 9780511225000 |