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|a Marling, William,
|d 1951-
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|a How "American" is globalization? /
|c William H. Marling.
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|a Baltimore :
|b Johns Hopkins University Press,
|c 2006.
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|a 1 online resource (ix, 238 pages) :
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|a Includes bibliographical references (pages 207-213) and index.
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|a "Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics.
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|a Globalization
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|i Print version:
|a Marling, William, 1951-
|t How "American" is globalization?.
|d Baltimore : Johns Hopkins University Press, 2006
|z 0801883539
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