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Practical pricing for results /
This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- THE AUTHOR; PROLOGUE; CONTENTS; INTRODUCTION; ONE AN OVERVIEW OF THE PRICING PROCESS; TWO THE FOUNDATIONS OF THE PRICING DECISION; THREE HOW OTHERS PRICE; FOUR PRICE POSITIONING AND STRATEGIES; FIVE VALUE-BASED PRICING; SIX PRICING TACTICS Dealing with the day to day pressures on price; SEVEN PRICE WARS
- ANTICIPATING/ PREVENTING/FIGHTING THEM (but only if you have to); EIGHT THE ART OF PRICE NEGOTIATION; APPENDIX ONE ANSWERS AND DISCUSSIONS FOR THE EXERCISES; APPENDIX TWO THE CALCULATIONS FOR PRICING; APPENDIX THREE MAIN SOURCES AND RECOMMENDED READING LIST; INDEX