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Practical pricing for results /
This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ruskin-Brown, Ian. | |
| 245 | 1 | 0 | |a Practical pricing for results / |c Ian Ruskin-Brown. |
| 260 | |a London : |b Thorogood, |c ©2008. | ||
| 300 | |a 1 online resource (xiv, 371 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (page 358) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a THE AUTHOR; PROLOGUE; CONTENTS; INTRODUCTION; ONE AN OVERVIEW OF THE PRICING PROCESS; TWO THE FOUNDATIONS OF THE PRICING DECISION; THREE HOW OTHERS PRICE; FOUR PRICE POSITIONING AND STRATEGIES; FIVE VALUE-BASED PRICING; SIX PRICING TACTICS Dealing with the day to day pressures on price; SEVEN PRICE WARS -- ANTICIPATING/ PREVENTING/FIGHTING THEM (but only if you have to); EIGHT THE ART OF PRICE NEGOTIATION; APPENDIX ONE ANSWERS AND DISCUSSIONS FOR THE EXERCISES; APPENDIX TWO THE CALCULATIONS FOR PRICING; APPENDIX THREE MAIN SOURCES AND RECOMMENDED READING LIST; INDEX | |
| 520 | |a This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made. | ||
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| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Price fixing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
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| 650 | 7 | |a Pricing. |2 fast |0 (OCoLC)fst01076230 | |
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