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Washing the brain : metaphor and hidden ideology /

Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Goatly, Andrew, 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2007.
Colección:Discourse approaches to politics, society, and culture ; v. 23.
Temas:
Acceso en línea:Texto completo

MARC

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504 |a Includes bibliographical references and index. 
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505 0 |a Washing the Brain -- Metaphor and Hidden Ideology; Editorial page; Title page; LCC data; Dedication; Typographical conventions; Table of contents; List of tables; List of figures; Preface; section 1; chapter 2; Metaphors of power; chapter 3; Metaphors for humans and the living world; chapter 4; Humans as animals, literal or metaphorical?; chapter 5; Interactions between metaphor themes; Introduction to section 2; chapter 6; Are metaphorical themes universal?; chapter 7; Grammar, metaphor and ecology; chapter 8; Capitalism and the developmentof ideological metaphors; Bibliography; Main index. 
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