Marketing information products and services : a primer for librarians and information professionals /

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Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a numb...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jain, Abhinandan K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ottawa, ON, Canada : International Development Research Centre, [1999]
Temas:
Information services > Marketing.
Information resources > Marketing.
Marketing > Management.
Marketing > Gestion.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword; Preface; Acknowledgements; Contributors; Contents; 1. Introduction to Marketing of Information Products and Services; 2. Key Concepts in Marketing of Information Products and Services; 3. How to Develop a Marketing Plan; 4. How to Plan Information Products and Services Policy; 5. How to Price Information Products and Services; 6. How to Promote Information Products and Services; 7. How to Conceive, Design and Introduce New Information Products and Services; 8. How to Conduct Marketing Research for Marketing of Information Products and Services.

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