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Marketing information products and services : a primer for librarians and information professionals /
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a numb...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ottawa, ON, Canada :
International Development Research Centre,
[1999]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing information products and services : |b a primer for librarians and information professionals / |c editors, Abhinandan K. Jain [and three others]. |
| 264 | 1 | |a Ottawa, ON, Canada : |b International Development Research Centre, |c [1999] | |
| 264 | 4 | |c ©1999 | |
| 300 | |a 1 online resource (xix, 462 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 500 | |a Published also in Asia by Tat-McGraw-Hill Publishing Ltd. | ||
| 504 | |a Includes bibliographical references. | ||
| 506 | 0 | |a Unrestricted online access. |f Unrestricted online access. |2 star |5 CaOONL | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Foreword; Preface; Acknowledgements; Contributors; Contents; 1. Introduction to Marketing of Information Products and Services; 2. Key Concepts in Marketing of Information Products and Services; 3. How to Develop a Marketing Plan; 4. How to Plan Information Products and Services Policy; 5. How to Price Information Products and Services; 6. How to Promote Information Products and Services; 7. How to Conceive, Design and Introduce New Information Products and Services; 8. How to Conduct Marketing Research for Marketing of Information Products and Services. | |
| 520 | |a Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Information services |x Marketing. | |
| 650 | 0 | |a Information resources |x Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Information services |x Marketing. |2 fast |0 (OCoLC)fst00972723 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 700 | 1 | |a Jain, Abhinandan K. | |
| 710 | 2 | |a International Development Research Centre (Canada), |e issuing body. | |
| 776 | 0 | 8 | |i Print version: |t Marketing information products and services. |d Ottawa : International Development Research Centre ; New Delhi ; New York : Tata McGraw-Hill Pub. Co., ©1999 |z 0889368171 |z 9780889368170 |w (OCoLC)41432101 |
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