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Charm offensive : how China's soft power is transforming the world /
At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbours and to distant c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Haven :
Yale University Press,
©2007.
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| Colección: | New Republic Book.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Courting the world
- Changes on the home front
- A charm strategy
- The tools of culture
- The tools of business
- Mr. Popular
- Goal oriented
- Wielding the charm
- America's soft power goes soft
- What's next?
- Responding to the charm offensive.