Advertising and differentiated products /

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Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Baye, Michael R., 1958-, Nelson, Jon P.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; New York : JAI, ©2001.
Colección:Advances in applied microeconomics ; v. 10.
Temas:
Advertising.
Product differentiation.
Produits commerciaux > Différenciation.
BUSINESS & ECONOMICS > Economics > Microeconomics.
Advertising
Product differentiation
Produktdifferenzierung
Werbung
Aufsatzsammlung
Reclame.
Aufsatzsammlung.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES.

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