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Advertising and differentiated products /
Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theor...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; New York :
JAI,
©2001.
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| Colección: | Advances in applied microeconomics ;
v. 10. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert. |
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| Descripción Física: | 1 online resource (xi, 295 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780080545936 0080545939 |