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Strategic customer planning : how to develop and implement a strategic account plan /

Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you impl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Melkman, Alan
Otros Autores: Simmonds, Kenneth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, ©2006.
Colección:Thorogood professional insights.
Temas:
Acceso en línea:Texto completo

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