Strategic customer planning : how to develop and implement a strategic account plan /
Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you impl...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Melkman, Alan |
Otros Autores: | Simmonds, Kenneth |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London :
Thorogood,
©2006.
|
Colección: | Thorogood professional insights.
|
Temas: | |
Acceso en línea: | Texto completo |
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