Strategic customer planning : how to develop and implement a strategic account plan /

Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you impl...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Melkman, Alan
Otros Autores: Simmonds, Kenneth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, ©2006.
Colección:Thorogood professional insights.
Temas:
Selling > Key accounts.
Sales management.
Marketing > Key accounts.
Customer services.
Budgets de publicité.
Ventes > Gestion.
Service à la clientèle.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Customer services
Marketing > Key accounts
Sales management
Selling > Key accounts
Acceso en línea:Texto completo
Descripción
Sumario:Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process.
Descripción Física:1 online resource (x, 279 pages) : illustrations
Bibliografía:Includes bibliographical references (page 250).
ISBN:9781854184825
1854184822

Ejemplares similares