Managing in the global economy /

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This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural diffe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Steers, Richard M.
Otros Autores: Nardon, Luciara, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2006.
Temas:
International business enterprises > Management.
International trade > Cross-cultural studies.
Strategic planning.
International economic relations.
Entreprises multinationales > Gestion.
Commerce international > Études transculturelles.
Planification stratégique.
BUSINESS & ECONOMICS > International > General.
International trade.
Management.
Internationalisatie.
Cross-cultural studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Managing in the global economy : an introduction
  • Challenges and prospects of globalization
  • Economic foundations of global business
  • National trade policy and competitive advantage
  • Legal and political foundations of global business
  • Economic integration and regional trading blocs
  • Cultural foundations of global business
  • Assessing cultural differences
  • Organizing for global business
  • Developing global business strategies
  • Building global strategic alliances
  • Strategies for international negotiation
  • Staffing global operations
  • Managing a competitive global workforce
  • Managing total quality and employee involvement
  • Managing multicultural teams
  • Managing in the global economy : a field project.

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