Business strategy in a semiglobal economy /

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Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mourdoukoutas, Panos
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2006.
Temas:
Strategic planning.
Globalization.
International business enterprises.
Competition, International.
Planification stratégique.
Mondialisation.
Entreprises multinationales.
Concurrence internationale.
globalism.
BUSINESS & ECONOMICS > Strategic Planning.
Competition, International
Globalization
International business enterprises
Strategic planning
Multinationales Unternehmen
Strategische Planung
Strategisch management.
Internationale ondernemingen.
Concurrentie.
Acceso en línea:Texto completo
Descripción
Sumario:Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Descripción Física:1 online resource (xv, 213 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 197-207) and index.
ISBN:9780765620026
0765620022
9781317475484
1317475488
1317475496
9781317475491
1315705982
9781315705989
1280912367
9781280912368
9786610912360
661091236X

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